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NINA BUZZI

Experienced and commercially minded retail director, fashion buyer and concept developer with 13 years of experience from market-leading companies in the Norwegian fashion retail and design industry. 

After my studies at University of Technology in Sydney, I headed home to Oslo to work at Bik Bok's design department as a buying-, and design assistant. Bik Bok is an international womenswear retail chain for young women, with over 200 stores. As a fresh designer, it was an inspiring process to work through the journey from idea to finished product, and the job allowed me to take exciting trips to Hong Kong to work on production and design. Later I moved on to another retail chain, Lene V, working on establishing an accessory brand, which allowed me travels to India. I did everything from design and vendor sourcing, -to selling the collections to the franchise stores.

Then a new exciting opportunity arised; Høyer, the leading chain of high-end fashion stores in Norway, wanted to expand into the luxury segment. At Høyer I was responsible for starting up Høyer Luxury in Oslo, a concept that we further developed into more cities in Norway. These seven years as a concept developer and head buyer for Høyer Luxury sent me on countless trips to Paris and Milan, where I saw the top luxury fashion houses from the inside. I worked with brands such as Givenchy, Saint Laurent, Céline, Stella McCartney, Valentino, Proenza Schouler, Chloé, Lanvin, DvF, Helmut Lang, and Isabel Marant to name a few! It was an amazing time in which I will always look back with fond memories.

In 2015 I went on to the real estate part of retail, in the role as Director of EGER, -Norway's leading high-end shopping center. Eger is managed by Promenaden Management, which is an asset management company owned by Meyer Bergman (previously Søylen Eiendom), specialising in real estate development and management with a focus on luxury and high-end retail concepts. Oslo assets include EGER, Steen & Strøm, and street-level luxury mono-brand stores, together creating the shopping destination Promenaden Fashion District. This was an exciting journey where we further developed the Eger brand identity, launched major joint projects such as the Promenaden Fashion District, and worked closely with retailers, on marketing, operations and concept. From the entrepreneurial company Høyer, I now worked in a more corporate environment, run by the parent company in London, - an inspiring time surrounded by talented people.

At the end of 2018, I started Buzzi Fashion Retail Consulting, where I advise retailers, brands and commercial real estate developers on the planning, management, and optimization of their retail and development strategies. Through extensive experience in the Norwegian retail industry, I offer advice and strategies through all stages of project development, from conceptualisation to brand outreach, brand negotiation, planning, buying, private label development, merchandising, vendor mix, branding, and marketing.  

NINABUZZI.COM

But wait! This blog is not about my CV.

In 2013 I started the blog The Wardrobe Editor by Nina Buzzi as a hobby. During the time, I occasionally also worked with personal shopping, where I helped leading women in business to curate a timeless and professional wardrobe. The Wardrobe Editor was to be an extension of this, where I mixed personal reflections on style with tips on curating a timeless, sustainable wardrobe. I put down the blog in 2016, as life and career had to come first.

In 2018, I realised that I really miss the creative channel a personal blog is, and decided to relaunch, this time with a broader focus. I felt that if I was to do it again, I had to do it on new terms, redefining what is interesting for me personally to write about, and dare to make the choice to be more personal. Where I previously only dared to give small fragments of myself, concealed in a kind of perfect fashion life, I realised that this bored me on every level now.

My professional field is fashion, concept development and brand-building, but what really drives me is my inner values. I’m focused on issues like feminism, environmental issues, technology and self-development. Not just my own inner self-development, -but a strong curiosity about what drives and empowers us.

I want you, as a reader, to feel strengthened, inspired and motivated when you have visited here. I have by no means all the answers, but I have a lot of good questions. In this blog I will invite people who can contribute with expertise within their fields, so that we will get inspired to find the best version of ourselves, both on the inner and outer plan.

Ninabuzzi.com aims to be a destination for positive inspiration and motivation, exploring style and empowerment ideas for the woman who wants to feel and look effortlessly good and confident.

PS. I’m sorry that ninabuzzi.com is not yet available in English.I simply haven’t decided whether to make it bilingual yet. If you want me to, -please let me know!